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Composable CDP vs. Packaged CDP: An Unbiased Guide Explaining the Two Solutions In Detail

Learn about the components that a CDP comprises to understand the difference between Composable and Packaged CDPs

Mar 16 •

Glenn Vanderlinden

and

Arpit Choudhury

What Comes After Data Activation?

Part 3 of Data Activation Is Not The Goal

Aug 29 •

Arpit Choudhury

The Stairway To Data Activation

For growth to happen, a lot needs to happen before and after data activation workflows are set in motion.

Aug 3 •

Arpit Choudhury

Growth Is Possible Without a CDP — Packaged or Composable

A story of fast growth without a CDP.

Apr 6 •

Arpit Choudhury

Zero-party Data Freshness

Why it’s important to keep zero-party data fresh or up-to-date

Feb 24 •

Arpit Choudhury

Personalization Benefits of Zero-party Data

Optimized onboarding, better engagement, and identity resolution.

Feb 10 •

Arpit Choudhury

Use Cases for Zero-party Data

Data quality, product relevancy, privacy, and better audience relationships.

Feb 3 •

Arpit Choudhury

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