Zero-Party Data [Series]

Everything you need to know about Zero-party Data or 0PD

Arpit Choudhury

Mar 01, 2023

Originally published on the databeats website.

Part 1:

First-party Data vs. Zero-party Data

This is a follow-up to the previous post where I proposed that the term customer data be replaced with audience data. The rationale behind this suggestion is that enterprises no longer just deal with leads and customers and B2B brands, in particular, must keep their…

2 years ago · 5 likes · Arpit Choudhury

Part 2:

Subtypes of Zero-party Data

In the previous post, I offered an in-depth overview of the subtypes of first-party data — do check it out before jumping into this post where I describe the subtypes of zero-party data. You can also read both parts together, originally posted on the astorik learning hub…

2 years ago · 1 like · Arpit Choudhury

Part 3:

Use Cases for Zero-party Data

In the previous post, I described the subtypes of zero-party data and today, I’m covering its four primary use cases. This is an excerpt from a guide originally published on the astorik learning hub → Since zero-party data is shared by audiences directly or explicitly, it’s deemed to be more accurate than first-party d…

2 years ago · 4 likes · Arpit Choudhury

Part 4:

Personalization Benefits of Zero-party Data

In the previous post, I covered the common use cases of zero-party data for B2B and B2C. Today, I’m covering why zero-party is key to building hyper-personalized audience experiences. This is an excerpt from a guide originally published on the astorik learning hub…

2 years ago · 1 like · Arpit Choudhury

Part 5:

Zero-party Data Freshness

Oh hello! Welcome to data beats. Today’s issue is from Audience Data Pro and was originally published on the astorik learning hub…

2 years ago · 2 likes · Arpit Choudhury

Check out our series on First-party data:

First-party Data

Part 1: Part 2: Part 3: Part 4: Part 5: Check out our series on Zero-party data…

2 years ago · Arpit Choudhury

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