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Who am I? 👀
Hey there, folks!
Unless you've recently subscribed, you might be wondering who I am. 🤔
Allow me to introduce myself quickly. I'm Seena (pronounced Sheena), and I’m the Content Distribution Specialist here at databeats. My days are primarily spent consuming content from the databeats library, crafting our content strategy, and ensuring effective content distribution. Given the effort we invest in production, we take distribution very seriously to guarantee that our content not only reaches but also resonates with our audience.
As you know, we're passionate about our mission to beat the gap between data and non-data people. But what does that really mean? And is it even a problem? 👀
Arpit describes this as the modern data divide, where the needs of non-data people (like those in go-to-market roles) and data people don't align. You can read the full article here, but in essence, GTM people want a graphical user interface (GUI) that allows them to do more without relying on data people, but data engineers (DE) often despise GUIs and don't want to do the same thing twice.
As the data industry evolved, there are a ton of new data tools out there, and this can make the gap even wider. After all, a great tool isn't really great if it doesn't help people use data to do their best work.
So, what can your organization do to bridge the gap? Here are a few things:
Evangelism: Organizations can consider hiring bridge teams to understand and communicate the needs and constraints of data and GTM teams to each other. These teams should aim to help GTM teams understand all they want about the organization's data infrastructure and help data teams understand the impact of their work on the organization's growth.
Enablement: Organizations must also enable their teams to confidently ask questions about data. Without this, teams may not be able to understand each other clearly. Such a system can make a difference and potentially improve collaboration between data and GTM teams.
Individuals like you and me also have a few things we can do to beat the gap for good. One of them is reading this post, of course (sorry, I had to do a subtle plug 😉).
Now that you know who I am and have received a refresher on the databeats mission, check out the full article below to go deeper into how we can beat the gap for good!