We launched a campaign to try and end the battle between the Composable CDP and the Packaged CDP camps. And we’d like to believe that we’ve made significant progress to that end.
Let's End The CDP Battle | Campaign Trailer
The CDP battle has left the entire freakin' industry – from CDP prospects and buyers to the folks selling them – confused and frustrated. It's time to end this.
Episode 1
The CDP Battle is Not a Real Battle | Luke Ambrosetti and Glenn Vanderlinden
Luke and Glenn who work with vendors from both camps and deeply understand the space, share their thoughts on the debate that's turned into a pointless battle.
Episode 2
CDP Rapid Fire - Round 1
In this round, the host reads out a series of statements and guests respond with "I agree" or "I disagree", along with some thoughts to support their stance.
Episode 3
CDP Rapid Fire - Round 2
Watch now (11 min) | This is a continuation of Round 1 — for full context, do check it out if you haven’t already.
This brings us to the end of the campaign but if you’d like to keep learning about CDPs, check out the CDP Beats series:
CDP Beats [Series]
Launched in March, CDP Beats aims to cover everything one needs to know about Customer Data Platforms in 2023.