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CDP Beats [Series]

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CDP Beats [Series]

Everything you need to know about Customer Data Platforms in 2023

Arpit Choudhury
May 19, 2023
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CDP Beats [Series]

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Launched in March, CDP Beats aims to cover everything one needs to know about Customer Data Platforms in 2023.

CDP Beats

Part 1:

data beats
Composable CDP vs. Packaged CDP: An Unbiased Guide Explaining the Two Solutions In Detail
Produced in collaboration with Glenn Vanderlinden (Co-founder of Human37), and originally published on the astorik learning hub, this guide is part one of the series titled CDP Beats. The CDP — such a freaking beast, isn’t it? I think it’s a little bit like Hydra in Greek mythology — the water monster that would grow two heads every time one of its heads…
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8 months ago · 8 likes · Arpit Choudhury and Glenn Vanderlinden

Part 2:

data beats
Composable CDP vs. Packaged CDP: Determining the Right Solution for Your Organization
If you’ve had a chance to look at our previous post in this series, you already know that the CDP exhibits the properties of antifragility — a concept developed by Nassim Taleb in his book, Antifragile. Antifragility is a property of systems in which they increase in capability to thrive as a result of stressors, shocks, volatility, noise, mistakes, fau…
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8 months ago · 2 likes · Glenn Vanderlinden and Arpit Choudhury

Part 3:

data beats
No CDP, No Problem!
You don’t need a CDP. All you need is a data warehouse, a couple of data collection tools, and a reverse ETL tool, and there you go — you’ve got everything you need to accelerate growth via data-powered personalization. Well, guess what? When I was given reigns of Growth at Integromat (now…
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8 months ago · 5 likes · 4 comments · Arpit Choudhury

Have you checked out our campaign on ending the Composable vs Packaged CDP battle?

Series

Let's End The CDP Battle [Campaign Series]

Arpit Choudhury
·
May 26
Let's End The CDP Battle [Campaign Series]

We launched a campaign to try and end the CDP battle between the Composable and the Packaged camps.

Read full story
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CDP Beats [Series]

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