Understanding Customer Data for Product Analytics [Series]

Tactical guides covering the fundamentals of customer data infrastructure

Arpit Choudhury

Dec 29, 2022

Whether you’re just getting started with product analytics or planning to revamp your setup with clean, accurate data, this series is for you!

Part 1:

What Is Customer Data?

This guide is part one of the series on understanding customer data for product analytics; it was originally published on the Amplitude blog. A typical conversation about data often brings up the privacy practices of big tech — the fact that they gather too much data and the growing concerns over the opaqueness of their data policies have given birth to…

3 years ago · 4 likes · Arpit Choudhury

Part 2:

DATA BEATS 🥁

What Is the Purpose of Event Data?

This guide is part 2 of the series on Understanding Customer Data for Product Analytics and was originally published on the Amplitude blog. Event data helps understand exactly how a product is being used and whether or not users perform critical actions and complete the tasks that will lead them to derive the product’s core value—or in other words, reach…

3 years ago · Arpit Choudhury

Part 3:

What Are Entities In the Context of Event Data?

This guide is part three of the series on understanding customer data for product analytics; it was originally published on the Amplitude blog. Event data is incredibly helpful to decipher what is going on inside a product or how something is being done. However, unless you know…

3 years ago · Arpit Choudhury

Part 4:

DATA BEATS 🥁

What Are the Components of Event Data?

This guide is part 4 of the series on Understanding Customer Data for Product Analytics and was originally published on the Amplitude blog. Customer data, in the context of product analytics, comprises event data and entity data — you already know this if you’ve gone through part one of this series. …

3 years ago · Arpit Choudhury

Part 5:

DATA BEATS 🥁

How To Decide Which Events to Track?

This guide is part 5 of the series on Understanding Customer Data for Product Analytics and was originally published on the Amplitude blog. To decide which events to track, you need to first list down all the questions you’d like to answer about your users and their product usage…

3 years ago · Arpit Choudhury

First-party Data Series

If you’d like to dig deeper into all things first-party data, we got you!

First-party Data [Series]

Part 1: Part 2: Part 3: Part 4: Part 5: Check out our series on Zero-party data…

2 years ago · Arpit Choudhury

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